# Selka

> Selka helps small businesses and startups get recommended by AI tools like ChatGPT, Perplexity and Google AI Overviews. It finds what buyers ask AI, tells you exactly which pages to write and fix, shows which Reddit threads and lists AI reads, and tracks when AI starts naming you. Made for founders who never did SEO.

Selka is made by SelkaLabs Innovations Private Limited. Contact: team@selka.app.

Selka has two products. Each works on its own.

1. The Selka app (launching soon, join the waitlist): research, AI tracker, on-site, off-site and site health in one place. Founding price: $29 per month for the first 100 people on the waitlist, locked for as long as they stay subscribed. Joining the waitlist is free, no card.
2. The Selka skill (opens October 23, 2026): connects Claude Code, Codex or Cursor to Selka over MCP. It researches a topic, writes SEO and AEO optimized pages and posts, scores them for SEO and AEO, and adds FAQ, schema markup and internal links. The user approves every change. Founding price: $9 one-time for the first 100 buyers, then $19, with usage included.

## Pages

- [Home](https://selka.ai/): what Selka does and who it is for
- [The Selka app](https://selka.ai/product): the five steps, from research to results
- [Research](https://selka.ai/product/research): topic clusters built from real keyword data, scored 0 to 100
- [AI tracker](https://selka.ai/product/ai-tracker): brand and prompt tracking in one, with sentiment, citations, the mention gap, run counts and ranges
- [On-site](https://selka.ai/product/on-site): the topic cluster map, new page ideas, and SEO and AEO scores for every page
- [Off-site](https://selka.ai/product/off-site): on-site vs off-site visibility, the Off-site Score, and new threads worth joining
- [Site health](https://selka.ai/product/site-health): free daily checks of what stops AI from reading a site
- [Selka skill](https://selka.ai/skill): SEO and AEO pages, researched, written and scored inside Claude Code, Codex or Cursor
- [Pricing](https://selka.ai/pricing): founding prices for both products
- [Who Selka is for](https://selka.ai/solutions): a plain yes or no
- [For B2B SaaS and startups](https://selka.ai/solutions/saas)
- [For small online businesses](https://selka.ai/solutions/small-business)
- [For founders who build with AI](https://selka.ai/solutions/ai-builders)
- [Our research](https://selka.ai/research): 1,000+ research notes, 20 AEO competitors analyzed, and 12 sourced findings on how AI engines choose what to cite
- [Blog](https://selka.ai/blog): AI search and AEO guides with sourced data
- [How to get your business recommended by ChatGPT](https://selka.ai/blog/get-recommended-by-chatgpt)
- [Do Google rankings still matter for AI answers?](https://selka.ai/blog/google-rankings-ai-citations)
- [AI prompt volume: why every number is an estimate](https://selka.ai/blog/ai-prompt-volume)
- [Reddit and AI search: getting mentioned without getting banned](https://selka.ai/blog/reddit-ai-visibility)
- [AI visibility tools for small businesses: real prices compared](https://selka.ai/blog/ai-visibility-tools-small-business)
- [Resources](https://selka.ai/resources): guides, comparisons and methodology
- [What is AEO?](https://selka.ai/aeo): a plain guide to answer engine optimization
- [Compare](https://selka.ai/compare): Selka vs HubSpot AEO, Otterly, Peec AI, Promptwatch and Profound
- [Methodology](https://selka.ai/methodology): every Selka score and the formula behind it
- [About](https://selka.ai/about): what we believe and who we build for

## Key facts

- Built for: founders and small teams with one website and no SEO person, B2B and SaaS first
- Not built for: teams whose SEO is already handled by an agency, ecommerce that sells mainly through ads or marketplaces, local businesses that win through maps, agencies reselling, enterprise
- AI engines tracked: ChatGPT, Perplexity, Google AI Overviews, using real logged-out answers
- Selka Cluster Score = 100 × (0.30 demand + 0.25 fit + 0.20 intent + 0.25 winnability)
- Selka Off-site Score = 100 × Σ(1/rank × named) ÷ Σ(1/rank), from Google search results only
- Every page gets two scores: SEO (for Google) and AEO (for AI answers)
- Selka does not estimate prompt volume, because no AI company publishes it
- Selka never logs into, scrapes or posts on Reddit
- Built on 1,000+ research notes on how Google and AI tools choose what to show and cite (1,128 notes and 2,720 links in the research vault, Oct 2026)