Selka vs other AI visibility tools, honestly
Most AI visibility tools measure where you stand. Selka tells a small business what to do next. Here is who each tool is built for, what it costs, and when it is the better pick.
Checked October 2026 from public pricing pages. Disclosure: we make Selka.
| tool | starts at | entry plan | built for | strongest at |
|---|---|---|---|---|
| Selka | $29/mo | Founding price for the first 100, locked while you stay. ChatGPT, Perplexity, Google AI Overviews. | Small businesses new to SEO and AEO, with one site | Topic cluster research with real demand, brand and prompt tracking, SEO and AEO page scores, and an off-site score |
| HubSpot AEO | $50/mo | 25 prompts on ChatGPT, Gemini and Perplexity. 28-day trial, no card. | Teams that want simple AI visibility tracking, especially HubSpot customers | A trusted brand, a quick setup and, inside Marketing Hub, links between AI visibility and CRM leads and deals |
| Otterly | $29/mo | Lite plan: 15 prompts on ChatGPT, Google AI Overviews, Perplexity and Copilot. Gemini, AI Mode and Claude are paid add-ons. | Solo marketers and small teams who want to start tracking cheaply | A low entry price, many engines and a GEO audit |
| Peec AI | $95/mo | Starter: 50 prompts, 3 models of your choice, unlimited users. | SEO and content managers at growing marketing teams | Clean tracking, source and gap analysis, and generous features on every plan |
| Promptwatch | $95/mo | Essential: 50 prompts across 4 models. AEO articles start on the $245 plan. | SEO teams and agencies who want the widest toolset | The broadest stack: crawler logs, content agents, shopping insights and many engines |
| Profound | Custom pricing | Enterprise plans through sales. A 7-day trial for brands. | Large brands and enterprise marketing teams | Depth, prompt volume data, agents and enterprise polish |
Selka vs HubSpot AEO
HubSpot AEO starts at $50/mo and is built for teams that want simple AI visibility tracking, especially HubSpot customers. Selka starts at $29/mo and is built for small businesses new to SEO and AEO.
pick hubspot aeo if
You already run your marketing in HubSpot and want AI visibility next to your CRM data.
pick selka if
You want to know which topics to go after and which pages to build first, with page-level fixes, an off-site score and Google AI Overviews tracked.
hubspot aeo is strongest at
A trusted brand, a quick setup and, inside Marketing Hub, links between AI visibility and CRM leads and deals.
Selka vs Otterly
Otterly starts at $29/mo and is built for solo marketers and small teams who want to start tracking cheaply. Selka starts at $29/mo and is built for small businesses new to SEO and AEO.
pick otterly if
You mainly want a low-cost way to watch prompts across many AI engines.
pick selka if
You want a plan built on topic demand, with a clear first step, rather than a list of prompts to watch.
otterly is strongest at
A low entry price, many engines and a GEO audit.
Selka vs Peec AI
Peec AI starts at $95/mo and is built for SEO and content managers at growing marketing teams. Selka starts at $29/mo and is built for small businesses new to SEO and AEO.
pick peec ai if
You have an SEO or content team that wants deep tracking and source analysis.
pick selka if
You have no SEO team and want to be told exactly what to do, at a third of the starting price.
peec ai is strongest at
Clean tracking, source and gap analysis, and generous features on every plan.
Selka vs Promptwatch
Promptwatch starts at $95/mo and is built for SEO teams and agencies who want the widest toolset. Selka starts at $29/mo and is built for small businesses new to SEO and AEO.
pick promptwatch if
You run SEO for several brands and want crawler logs, agents and every engine in one place.
pick selka if
You want a simpler product that starts from topic research and keeps the plan short.
promptwatch is strongest at
The broadest stack: crawler logs, content agents, shopping insights and many engines.
Selka vs Profound
Profound uses custom, sales-led pricing and is built for large brands and enterprise marketing teams. Selka starts at $29/mo and is built for small businesses new to SEO and AEO.
pick profound if
You are an enterprise brand with a budget and a team to run it.
pick selka if
You are a small business that wants a guided start at tens of dollars a month.
profound is strongest at
Depth, prompt volume data, agents and enterprise polish.
Where other tools do more than Selka
A fair comparison includes our own gaps. If one of these matters to you, another tool may suit you better today.
- Selka tracks ChatGPT, Perplexity and Google AI Overviews. Some tools cover more engines, such as Gemini, Claude and Copilot.
- There are no agency workspaces or white-label reports yet.
- There is no CRM attribution or AI crawler log analysis.
- The app is new and launching soon.
Comparison questions
Anything else? Email team@selka.app. A person reads every message.
What is the best AI visibility tool for a small business?
It depends on what you need. If you only want to watch prompts cheaply, a low-cost tracker is enough. If you have never done SEO and want to be told what to do, which topics, which pages and where to get mentioned, Selka is built for that.
Is Selka a HubSpot AEO alternative?
Yes, for teams that do not run their marketing in HubSpot. Selka adds topic research, money pages, page checks, an off-site score and Google AI Overviews tracking. HubSpot AEO is the better pick if you want AI visibility next to your HubSpot CRM data.
How did you compare these tools?
We used each tool's public website, pricing page and documentation, checked in October 2026, plus our own hands-on research of 20 AEO tools. Prices and features change, so check each vendor before you buy.
Want the details behind our scores? Read the methodology
Be the brand AI recommends
Get the Selka app first: the first 100 keep $29/mo for as long as they stay. Building with Claude Code? The skill opens Oct 23.