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Selka

[ 01 · Research ]

Find what your buyers ask AI, grouped into topic clusters you can win.

Enter your website. In about three minutes, Selka maps what your buyers search and ask AI into topic clusters, ranked by what you can win.

Join the waitlist See all five steps
TopicScore
CRM for startupsbuystart here74
HubSpot alternativescompare68
CRM for small teamsbuy66
Sales pipeline basicslearn61

Real demand, not guessed prompt volume

No AI company shares how often a question is asked. Selka measures the search demand behind it instead, and says so.

Topic clusters you can win, first

A young site goes for specific, winnable clusters before the big ones. The cluster score knows that.

A reason behind every question

Each tracked question is born from a topic cluster and tied to one page, so every result tells you what to build or fix.

how research works

From thousands of searches to the few pages that matter.

Real keyword data, grouped into topic clusters and mapped to the pages you need. The method an SEO agency uses, done in minutes.

  • Built from keyword data, People Also Ask, autocomplete and AI suggestions
  • Searches that don't fit what you sell are dropped
  • Every AI question traces back to one page to build or fix

Research for acmecrm.com

Done in about 3 minutes

  1. 1,840searches found
  2. 412kept: they fit what you sell
  3. 8topic clusters
  4. 31pages your site needs
  5. 140+AI questions those pages answer

Optimize wide, track narrow: 31 pages cover 140+ questions. Selka tracks 7 to 8 of them per cluster.

topic clusters

Every topic cluster is a path to a page that sells.

Each cluster gets a page for learning, one for comparing, and the money page, linked in a chain.

  • Learn, compare and buy pages inside every cluster
  • Each buyer question tied to the one page that should answer it
  • Clusters with no path to a sale are dropped

CRM for startups

One topic cluster, three pages, linked in a chain

  1. learnWhat is a CRM?

    “do I even need a CRM with 2 people”

    → /blog/what-is-a-crm

  2. compareCRM vs spreadsheet

    “is a spreadsheet enough to track deals”

    → /blog/crm-vs-spreadsheet

  3. buyCRM for startupsmoney page

    “best crm for an early stage startup”

    → /crm-for-startups

the cluster score

Know which cluster to win first, and why.

One score from 0 to 100: demand, fit, closeness to a sale, and whether a site like yours can win.

  • The formula is public, on our methodology page
  • Shows who AI names today in each cluster
  • Start here points at the cluster you can win first, not the biggest one

Topic clusters, ranked

8 clusters · 412 searches kept

Topic clusterAI namesScore
CRM for startupsHubSpot74
HubSpot alternativesPipedrive68
Sales pipelineHubSpot61
CRM integrationsZapier52

score = 100 × (0.30 demand + 0.25 fit + 0.20 intent + 0.25 winnability)

how it works

Research, step by step. Nothing to set up.

  1. 01

    Enter your site

    No account connections, no Search Console, no tracking script. Just the URL.

  2. 02

    Selka reads it

    What you sell, who you sell to, and who shows up next to you in Google and AI answers.

  3. 03

    Topic clusters, ranked

    Searches grouped into topic clusters, each split into learn, compare and buy pages, then scored.

  4. 04

    Pick where to start

    Start here marks the cluster closest to a sale that a site like yours can win.

under the hood

The details, for the curious.

You never need these to use Selka. They are here so you can check our work. Full methodology

Built from
Keyword data, People Also Ask, autocomplete, AI suggestions, the pages your competitors rank with, and your own site.
Typical size
1,000 to 2,500 searches looked at, 300 to 800 kept, grouped into 6 to 15 topic clusters.
Score
100 × (0.30 demand + 0.25 fit + 0.20 intent + 0.25 winnability). Published, with every input explained.
Stages
Learn, compare and buy pages inside every topic cluster. Clusters with no path to a sale are dropped.
Your input
Add your own keywords or questions any time. Selka places them in the right topic cluster and scores them.
Runs
Once at the start, then again when you ask. It never eats your tracking credits in the background.
←startProduct overviewHow the five steps end in one plannext · 02AI trackerBrand and prompt tracking in one→
faq

Research, answered

Anything else? Email team@selka.app. A person reads every message.

Is this the same as keyword research?

It starts from the same data, but it is built for AI answers. Searches are grouped into topic clusters, split by how close they are to a sale, and turned into the questions buyers actually ask AI.

Why not show prompt volume?

Because no AI company publishes it. Any tool that shows a number for how often a prompt is asked is estimating. Selka shows the search demand behind the question instead, which is real data.

How long does the first research take?

About three minutes for most small sites. You see what Selka finds while it runs: your competitors, your topics and where AI names you today.

Can I add my own keywords or questions?

Yes. Add any keyword or question and Selka checks it, places it in the closest topic cluster and scores it. Every other part of Selka catches up.

get started

Be the brand AI recommends

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