[ 02 · AI tracker ]

See every time AI names you. And who it names instead.

Brand and prompt tracking in one. Every day, Selka asks ChatGPT, Perplexity and Google AI Overviews your buyers' questions and shows who gets named, what gets cited, and how AI talks about you.

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AI visibility

How often AI names you when buyers ask about CRM for startups

Visibility by engine

18.4%▲ 3.1

1,260 answers · range 16–21%

Oct 14, 2026

ChatGPT21.2%

Perplexity17.9%

AI Overviews14.6%

ChatGPT

Perplexity

AI Overviews

Who AI names

#3▲ 1

1HubSpot32.0%▲ 2.1
2Pipedrive24.6%▼ 0.8
3Acme CRM18.4%▲ 3.1
4Attio13.9%▲ 0.4
5Folk9.1%▼ 0.3

“best crm for a 2-person team?”checked today 9:14

For a two-person team, HubSpot has a free plan, Pipedrive is great for pipelines, and Acme CRM is the simplest to set up in a day.

you: #3cites acmecrm.com/pricingmissing on 2 of 5 sources

How AI talks about you, brand tracking

Sentiment, and the exact words ChatGPT, Perplexity and Google use when they describe you.

Where AI names you, prompt tracking

Your position for every question buyers ask, by engine and by topic cluster.

Who beats you, and why, one click down

The mention gap against any rival, and the real answers and sources behind every number.

real answers from

The same logged-out answers your buyers see, by country. Not an API stand-in.

ChatGPTtracked · daily on active topics

Perplexitytracked · daily on active topics

Google AI Overviewstracked · daily on active topics

brand + prompt tracking

Most tools sell these separately. Selka tracks both in one.

Brand tracking shows how AI talks about you. Prompt tracking shows where it names you. Selka puts both on one screen.

Sentiment and the exact phrases AI uses about you
Your position in every answer, by engine
Built by taking the best trackers apart and keeping what works

brand · how AI talks about you

Positive 64%Neutral 29%Negative 7%

“the simplest CRM to set up”41×
“great for small teams”33×
“gets pricey past 10 seats”9×

prompts · where AI names you

“best crm for a 2-person team”#3
“simplest crm to set up”#1
“hubspot alternative for startups”–

One tracker: who names you, where, how they describe you, and what they cite.

the mention gap

The questions your rival wins and you don't.

Pick a competitor. See every question where AI names them and not you. That's your to-do list.

Gap, shared or yours, for every question
Your bar in blue, theirs in grey, per engine
Every gap links to the page that would close it

Mention gap · you vs Pipedrive

Acme CRMPipedrive

they're named, you're not

you're both named

only you are named

“best crm for a 2-person team”shared
62%71%
“simplest crm to set up”yours
54%22%
“hubspot alternative for startups”gap
0%58%
“crm with a free plan”gap
0%80%
“crm for founders who hate crms”yours
38%0%

open any answer

Every number opens to the answer behind it.

Click any number to see the real answers behind it: who AI named, what it cited, and what it searched first.

Brands named, in order, with the words AI used
Cited pages, with yours marked
The searches AI ran first, which tell you what to cover

“best crm for a 2-person team?”run 27 of 30 · US · logged out

who it named, in order

1HubSpot“free plan”
2Pipedrive“pipelines”
3Acme CRM“simplest setup”

what it searched first

best crm small team 2026
crm free plan 2 users
acme crm reviews
hubspot vs pipedrive startup

These follow-up searches become sections your page should cover.

pages it cited

Best CRM for a 2-person team?reddit.com/r/startups/…source
Acme CRM pricingacmecrm.com/pricingyour page
Best CRM softwareg2.com/categories/crmsource
The best CRM appszapier.com/blog/best-crm-appsource

by topic cluster and stage

Tracked by topic cluster, not a random list of prompts.

Every tracked question comes from your research, so a weak number always points at one page to build or fix.

7 to 8 tracked questions per cluster, chosen from your research
Add your own questions any time. Selka files them under the right cluster
Track narrow, optimize wide: one good page answers five or six questions

AI visibility by topic cluster and stage

Where you show up, and where the buying questions leave you out

Topic cluster	learn	compare	buy
CRM for startups	31%	22%	12%
HubSpot alternatives	18%	9%	0%
Sales pipeline	41%	26%	14%

Biggest gap: HubSpot alternatives, buy stage. AI never names you there yet, and it points straight at a page you are missing.

honest numbers

40% of 30 answers isn't 40% yet.

AI answers vary from run to run, so every number shows how many answers it's based on, and its likely range.

Run count beside every number
A confidence range while runs are few
No made-up prompt volume. No AI company publishes it, so we don't guess it

“HubSpot alternative for startups”

Mention rate, last complete day

40%30 runs · range 25–58%

0100%

Too early to call. Could be a quarter, could be over half.

40%1,200 runs · range 37–43%

0100%

Solid. Changes of a few points mean something now.

Today is still running. Charts stop at the last complete day.

how it works

AI tracker, step by step. Nothing to set up.

01
Questions from research
Every topic cluster gets 7 to 8 tracked questions, picked from your research. Add your own any time.
02
Asked like a buyer
Logged out, in your buyers' country, on the real consumer products. Not a developer API.
03
Read and counted
Each answer is read for brands, order, citations and follow-up searches, then counted with its run total.
04
Turned into work
A gap points at a page to build or fix, and an off-site source to get named on.

under the hood

The details, for the curious.

You never need these to use Selka. They are here so you can check our work. Full methodology

Engines: ChatGPT, Perplexity and Google AI Overviews at launch. More are added when our users ask for them.
AI visibility: Share of answers that name you, weighted by position. An answer that leaves you out counts as zero.
Mention rate: Answers that name you, divided by all answers. Are you in the answer at all?
Position: Your average place among the brands named, only in answers that name you.
Share of voice: Your mentions against every brand named for the topic cluster.
Sentiment: Positive, neutral or negative, with the phrases AI uses about you.
Citations: Which of your pages AI uses as sources, and which outside pages it trusts instead.
Honesty: Run count beside every number. A confidence range under 1,000 runs. Charts stop at the last complete day.
Refresh: Daily for the topics you are working on. Slower for the rest, so credits go where the work is.

←before this · 01ResearchTopic clusters built from what buyers ask AI next · 03On-siteThe pages to write and fix, scored twice→

faq

AI tracker, answered

Anything else? Email team@selka.app. A person reads every message.

Are these real answers or API results?

Real answers. Selka collects the same logged-out answers your buyers see in the consumer products, by country. APIs often answer differently from the apps people use.

Why do my numbers come with a range?

AI answers change from one run to the next. With few runs, a number can be far off, so Selka shows the likely range until there are enough runs to trust a single number.

What's the difference between brand and prompt tracking?

Brand tracking shows how AI talks about you: the words it uses and whether they are positive. Prompt tracking shows whether AI names you for the questions your buyers ask. Most tools sell them separately. Selka tracks both on one screen.

Can I track my competitors?

Yes. Selka finds them during research and tracks them on the same questions. The mention gap shows every question where they are named and you are not.

What does AI searching first mean?

Before answering, engines like ChatGPT run their own web searches. Selka records them. They show which follow-up questions your page should answer.

How fast will my numbers move?

AI answers usually take weeks to change after you improve a page. That is why Selka also has the Off-site Score, which can move within days.

get started

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