AI doesn't only read your site. It reads what others say about you.
On-site is your own pages. Off-site is other pages naming you: the threads, reviews and lists AI reads first. Most founders only work on the first.
- On-site: your pages, written so AI can quote them
- Off-site: the pages AI trusts, mentioning you by name
- Selka measures both, separately, so you know which to work on
Where ChatGPT got its answer
“best crm for a 2-person team?” · 5 sources
on-site · 1 source
acmecrm.com/pricing
Your own page, quoted for the price
off-site · 4 sources
- r/startups threaddoesn't
- YouTube: 7 CRMs testeddoesn't
- G2: top CRMs for small teamsnames you
- Zapier: the best CRM appsdoesn't
4 of 5 sources were someone else's page. That's why off-site work matters.