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Google's AI Overview got the price wrong for 2 of the 4 tools we checked
Updated October 29, 2026 · 6 min read · By the Selka research team
short answer
Google's AI Overviews don't read your pricing page. They repeat what other pages say about you, even old ones. When we searched 4 software tools by name plus "review" in October 2026, the AI Overview showed the wrong price for 2, and one answer was built from a competitor's page. The brands it got right had one clean pricing page with every plan stated plainly.
- The AI Overview got the price wrong for 2 of 4 tools: one said $199 when the real price was $100.
- One wrong answer was built from a competitor's page, not the company's own.
- Renames and pivots hadn't reached the AI Overview. One tool was still shown under its old name.
- The 2 tools it got right both had a clean pricing page with every plan and price in plain text.
The 4 searches buyers type right before they pay
On October 8 and 9, 2026, we searched Google for 4 AI marketing tools, each time the tool's name plus “review”. Logged out, US results:
trysight ai reviewuseomnia reviewbear ai review usebearleapd alex ai visibility review
Someone typing “review” after a name is close to buying. That makes it the worst place for a wrong answer.
What the AI Overview told buyers
| Tool | What the AI Overview said | What was true |
|---|---|---|
| Sight AI | Creator $49 and Pro $69 plans. Features right. | The Pro plan was $99 |
| Bear AI | $199, and described the product from before its pivot | $100, and a different product |
| Omnia | Prices right, but called the agent "Omnio" | Omnio was the old name |
| Leapd | Right product, right starting price | Accurate |
Where the wrong price came from
The Sight AI answer didn't come from Sight AI. Its main source was a page by Discovered Labs, a competitor. You can have a perfect pricing page, and the answer above your link can still come from someone else's.
That's the mechanism. The AI Overview pulls from third-party pages it trusts, and it doesn't check them against your live site. Old page in, old answer out.
Who really writes your review page
The normal results under these searches told the same story:
- On Otterly's review search, a competitor ranked #1.
- On AI Peekaboo's, competitors' “alternatives” posts filled the page.
- On AthenaHQ's, Profound's review of AthenaHQ ranked #1.
If you don't publish clear facts about yourself, someone else will, and AI reads their version first.
Why your old name and old prices won't go away
Omnia renamed its agent. Bear AI changed its product. Neither change had reached the AI Overview. ChatGPT with live search did catch the Bear AI pivot. Google's AI Overview didn't. If you rename or reprice, expect the old version to keep showing up for a while.
What the 2 accurate brands did differently
Omnia and Leapd got their prices right. Both had a clean pricing page with every plan and price stated plainly. It's one pattern across 4 tools, but it was the only thing that split right from wrong.
How to stop this happening to you
- Search “[your brand] review” logged out. Read the AI Overview and every source under it.
- Keep one clean pricing page, with every plan and price in plain text, not only in images or toggles.
- Ask the sites the AI Overview cites to update your price. They are the ones it reads.
- Publish your own honest review or comparison page, so there is an accurate version to quote.
- Redirect old pages when you rename or pivot, and update every listing.
- Describe your product the same way everywhere.
Do step 1 every month. Your price in AI search isn't the one on your website. It's the one the internet repeats about you. For the bigger picture, read what happened when we asked ChatGPT 11 buyer questions, or see how Selka's off-site work finds the pages AI reads about you.
Sources
Facts checked October 29, 2026. See all of our findings on the research page.
